Enjoying free

Really enjoying reading Free by Chris Anderson. Unfortunately after a while I feel that The lunch I am getting for free was paid by someone else already. Which raise the question in my mind: why?

Besides this, the book is for all the people in the world that fight for higher pricing or introducing one when everybody else does it for free. Thorough analysis of pricing models based on free.

And one more shoot though this should have been the freakonomiks attitude the economy of free has the business model made of by any drugs industry: free till the critical market is build and then any other extra option has to be paid for.