autenticitatea - ingredientul cautat?

azi am inteles de ce reclamele sunt insotite de muzica si au chiar si o nota muzicala proprie. cred ca fiecare ar trebui sa aiba melodia lui de prezentare. ar fi atat de simplu sa stim de cine si de ce ne place cineva... :)

si redundanta propriilor parametri definitorii ar fi atat de armonioasa.

In fapt ceea ce apreciem intotdeauna nu este altceva decat autenticitatea. Si cum altfel poti fi autentic in fata ta si a celorlalti decat prin armonie?

Romania pe care ne-o imaginam si pe care nu o mai gasim

Fabuloasa initiativa celor de la Editura Noi media Print de a pune pe site editiile electonice ale unor carti fie cu tiraje epuizate fie de necumparat in noianul agresiunii informationale contemporane.

Printre titluri, o serie de carti unele si bilingve, care te pot face pentru cateva minute, din nou, sa fi mandru(a) ca esti roman(ca). Structurate pe genul de discurs intotit cu imagine care se preteaza de multe ori doar in fata strainilor care mai au timp sa se mire ca existam si ca suntem civilizati, aceste carti/albume te desfata cu un spirit romanesc de care generatia mea mai stie din carti si il mai gaseste in filme deja desuete.

Unul dinre albumele care merita sa fie cumparat pentru ca ne arata intr-o lumina in care nu mai suntem obisniuiti sa ne vedem este Romania - semne ale credintei. Va invit sa-l rasfoiti si sa va amintiti de ceva ce nu ati fi cautat daca nu ati fi gasit deja!

sales down? did U BUZZ?

Bogdan de la editura Publica mi-a facut o recomandare acum cateva saptamani: Buzz Marketing a lui Mark Hughes. Mark este omul care a convins un oras sa isi  schimbe denumirea dupa siteul pe care il gestiona: half.com. Scandalos nu?

Pentru oamenii de marketing si de vanzari care nu au apucat sa o rasfoiasca as spune ca au pierdut o sansa de a vedea cum zvonerii si raspandacii entuziasti pot lucra pentru business ul tau si despre cum businessul poate creste daca ai parte de atentia necesara in piata. Mai mult ai parte de ea, dar stii sa ti-o menti la acelasi nivel?

Interesant si instrumentul de lucru propus: panoul cu cele 6 butoane ale rumorii entuziaste, destul de bine verificat in experienta persoanala a autorului si in cateva exemple binecunoscute international. cele sase butoane ar fi: 

*tabuuri

*neobisnuitul

*scandalosul

*ilarul

*remarcabilul

*secretul

Interesant si modul in care Hughes propune sa faci marketing  fara buget, sau unde poti aloca bugetul eficient si nu foarte mare. Asta ar suna foarte bine in vreme de criza, insa nu stiu ce s-ar intampla daca toata lumea ar conta pe aceasta solutie. Probabil vremea brandurilor universale ar cunoaste o noua era :)

Sunt si putin sceptic fata de succesul demersului de consultanta pe care tot autorul il propune pe propriul site dar avand in vedere alternativa existenta bugete foarte mari, intreprinzatorilor mici si mijloci nu le ramane decat sa incerce.

Si cum la moda sunt mostrele uitati aici si capitolul 13 din cartea cu acelasi nume. Lectura placuta!

temelia noului management

A pus Nassim in Financial Times un decalog al bunului simt pentru managementul riscului (d)intotdeauna. Si culmea, cele propuse nu se refera numai la managementul riscului, daca vreti este si un decalog al iesirii din criza. Sunt tare curios daca cineva va subscrie acestei liste de principii:

"1. What is fragile should break early while it is still small. Nothing should ever become too big to fail. Evolution in economic life helps those with the maximum amount of hidden risks – and hence the most fragile – become the biggest.

 

2. No socialisation of losses and privatisation of gains. Whatever may need to be bailed out should be nationalised; whatever does not need a bail-out should be free, small an riskbearing. We have managed to combine the worst of capitalism and socialism. In France in the 1980s, the socialists took over the banks. In the US in the 2000s, the banks took over the government. This is surreal.

3. People who were driving a school bus blindfolded (and crashed it) should never be given a new bus. The economics establishment (universities, regulators, central bankers, government officials, various organisations staffed with economists) lost its legitimacy with the failure of the system. It is irresponsible and foolish to put our trust in the ability of such experts to get us out of this mess. Instead, find the smart people whose hands are clean.

4. Do not let someone making an “incentive” bonus manage a nuclear plant – or your financial risks. Odds are he would cut every corner on safety to show “profits” while claiming to be “conservative”. Bonuses do not accommodate the hidden risks of blow-ups. It is the asymmetry of the bonus system that got us here. No incentives without disincentives: capitalism is about rewards and punishments, not just rewards.

5. Counter-balance complexity with simplicity. Complexity from globalisation and highly

networked economic life needs to be countered by simplicity in financial products. The complex economy is already a form of leverage: the leverage of efficiency. Such systems survive thanks to slack and redundancy; adding debt produces wild and dangerous gyrations and leaves no room for error. Capitalism cannot avoid fads and bubbles: equity bubbles (as in 2000) have proved to be mild; debt bubbles are vicious.

6. Do not give children sticks of dynamite, even if they come with a warning. Complex derivatives need to be banned because nobody understands them and few are rational enough to know it. Citizens must be protected from themselves, from bankers selling them “hedging” products, and from gullible regulators who listen to economic theorists.

7. Only Ponzi schemes should depend on confidence. Governments should never need to “restore confidence”. Cascading rumours are a product of complex systems. Governments cannot stop the rumours. Simply, we need to be in a position to shrug off rumours, be robust in the face of them.

8. Do not give an addict more drugs if he has withdrawal pains. Using leverage to cure the problems of too much leverage is not homeopathy, it is denial. The debt crisis is not a temporary problem, it is a structural one. We need rehab.

9. Citizens should not depend on financial assets or fallible “expert” advice for their retirement. Economic life should be definancialised. We should learn not to use markets as storehouses of value: they do not harbour the certainties that normal citizens require. Citizens should experience anxiety about their own businesses (which they control), not their investments (which they do not control).

10. Make an omelette with the broken eggs. Finally, this crisis cannot be fixed with makeshift repairs, no more than a boat with a rotten hull can be fixed with ad-hoc patches. We need to rebuild the hull with new (stronger) materials; we will have to remake the system before it does so itself. Let us move voluntarily into Capitalism 2.0 by helping what needs to be broken break on its own, converting debt into equity, marginalising the economics and business school

establishments, shutting down the “Nobel” in economics, banning leveraged buyouts, putting bankers where they belong, clawing back the bonuses of those who got us here, and teaching people to navigate a world with fewer certainties.

Then we will see an economic life closer to our biological environment: smaller companies, richer ecology, no leverage. A world in which entrepreneurs, not bankers, take the risks and companies are born and die every day without making the news." 

DACA CINEVA DINTRE APROPIATII ACTUALULUI EXECUTIV CITESTE SI VREA SA TRANSMITA MAI DEPARTE ACEST TEXT, BUCUROS IL TRADUC SI IL EXPLIC!

puterea gandului si neuro...ikonomia

Cred ca toate lucurile lucrurile pe care ti le doresti... se intampla. poate nu atunci cand vrei si nu asa cum iti imaginezi. dar se intampla... va dati seama ce-i in mintea noastra? :)

si poate doar asa intelegem de unde vine indemnul rugii neincetate, si de unde vine isihasmul in multime, si nevoia de iuradivâi printre noi ceilalti! 

si daca toata aceasta putere a gandului si a dorintei si a rugaciunii a facut ca tot ceea ce exista in jurul nostru sa fie asa cum este (si atat de miraculos daca ne uitam cu ochii bunicilor nostri la orice aspect al realitatii cotidiene) oare de ce ne e atat de greu sa ne dorim sa fim mai buni si sa ne iubim aproapele (macar la fel de mult ca ipod-ul!!!)? 

Sta oare totul doar in puterea gandului? sau a rugaciunii?

optimizarea proceselor

"No system can be improved in all respects" si atunci pana unde poate merge optimizarea? da probabil ca daca vorbim de un joc finit cu informatie perfecta, atunci o solutie unica poate fi admisa, dar in realitate, nu avem niciuna dintre premise. si atunci, de unde dorinta asta de (auto) perfectiune la nivel individual si prin extensie la nivel sistemic si mai ales cum poate fi ea atinsa? Sta totul in criteriile de optimizare propuse? sau e ceva mai mult decat atat?